An evening’s activity

Advertising Prodigy?

Here are Leif Brown’s tips on making good names for products.

Tip #1: think of the name in your head and then think about your favorite things. For me, war, guns and death. That’s how I got the idea of “peanut butter rush,” an appetizer made with a cracker, peanut butter and a pretzel on top. Rush to death. It’s also how I came up with “summer struck.” Have you been struck with a bullet or have you been struck with summer?

Tip #2: my second tip is you think of a word that has the same sound as the first word, then it sounds nicer.